Pajama Labels & Packaging

Labels and packaging carry your brand into the customer’s hands. We produce woven or printed main labels, size and care labels, hang tags, polybags and custom boxes, matched to your artwork and built into the sample before bulk.

This page covers the trims themselves — what they are, how they are constructed and what each one can and cannot reproduce. If you are looking at the wider question of producing a range under your own brand, start at private label.

Start these early

The common mistake is treating trims as a final step. They are not: every label has its own artwork approval, its own physical sample, and its own production time. Left until the garment is finished, trims become the thing holding up an otherwise complete shipment.

Practically — send label artwork at the same time as the garment brief, not after fit approval.

Woven, printed, or tagless

• Woven labels feel more premium and survive washing best. They cannot reproduce gradients or very fine detail — logos usually need simplifying.
• Printed labels handle detail and gradients and cost less, at the price of a slightly less premium hand.
• Heat-transfer / tagless printing puts the information directly on the fabric. Increasingly expected in sleepwear, where a sewn neck label is exactly where nobody wants a scratchy edge.

Many sleepwear brands use a woven side-seam label plus a tagless neck print — brand presence without the irritation. There is a fuller comparison in woven vs printed labels.

Packaging is a shipping decision as much as a brand one

Sleepwear packaging tends to get chosen on how it photographs and then costs more than expected in freight. The three practical formats:

• Polybag — the default. Cheap, compresses well, protects against moisture in transit. Fine for wholesale and for most direct-to-consumer sleepwear.
• Belly band or tissue wrap — adds a considered unboxing at low cost and almost no volume penalty. This is where most brands get the best return.
• Rigid or folding box — right for gift, bridal and premium sets. It also multiplies carton volume, so confirm the freight implication before committing to it across a whole range.

Whatever the format, the folded garment dimension has to be fixed before the packaging is specified. Ordering boxes against an estimated fold size is one of the more expensive mistakes available in this part of the process.

Care labels are regulated

Fibre content and care instructions are legal requirements in most markets, and what they must contain differs between them. As brand owner the obligation is yours; we implement your specification, and flag when it does not match the fabric that actually went into production.

Tell us which markets you sell into before artwork is finalised — it affects label size and content.