Private Label Pajama Manufacturing

Private label means the product is yours. Your brand is on the garment, you own the customer, and the factory sits behind you rather than beside you. What we supply is the manufacturing: development, fabric, production and retail-ready finishing, run as one programme so you are managing a collection rather than a series of separate suppliers.

What you can brand

Private label pajamas carry your brand on every trim the customer touches:

• Main label — woven or printed, with your logo, sewn at the neck or waistband
• Size and care labels — fibre content, care instructions and country of origin for the markets you sell in
• Hang tags and swing tickets — printed to your artwork and attached in line
• Custom packaging — printed polybags, gift boxes, tissue, ribbon and inserts

Every trim is produced to your artwork and approved on the pre-production sample, so what you seal is the finished retail unit. Trim types and care-label rules are covered in Labels & Packaging, and the choice between the two main label types in woven vs printed labels.

Minimums, lead times and price

	Minimum	Notes
Garments	100 pcs per style, per colour	Stock fabrics; custom fabric adds the mill minimum
Main labels and hang tags	500 pcs	Surplus kept for your repeat order
Custom packaging	1,000 pcs	Printed polybags, boxes and inserts

If your first order is smaller than the label minimum, the labels are still made at 500 and we keep the surplus for your repeat order. Pajama MOQ explained covers what sets these minimums and how to launch on a small first order.

Samples take about 7–10 days from a confirmed design, and bulk production about 25–30 days after sample approval. Unit price depends mainly on the fabric, then on quantity and customisation — typically US$10–20 per piece, with the exact figure in the quotation. What pajama manufacturing actually costs covers what moves the unit price.

Pajama styles you can private label

Every category we make can be produced under your brand: pajama sets, women’s pajamas, men’s pajamas, nightwear, loungewear and robes. Styles can be your own design or one of our proven house styles adapted to your fabric and trims.

What a private label programme actually includes

For most brands the useful mental model is that a private label order is one project with four cost centres, not one line item:

• Development — patterns, fit samples, fabric approvals. Happens once per style and is the reason a first order costs more per unit than a repeat.
• Materials — fabric, trims, labels, packaging. This is where most of the unit cost sits, and where a target price is either met or missed.
• Making — cutting, sewing, printing or embroidery, finishing. Driven by construction complexity, not by how the garment looks.
• Finishing and packing — labelling, folding, bagging, boxing. Cheap to do in line, expensive to do again in your own warehouse.

Splitting a quotation this way is also the fastest way to find out where a price you do not like is coming from. There is a longer breakdown in what pajama manufacturing actually costs.

Where private label sits relative to OEM/ODM

They answer different questions. OEM/ODM is about who designed the garment. Private label is about whose brand is on it. Most orders are both — your design or ours, your brand either way.

The distinction that matters more commercially is against white label: buying an existing catalogue product and adding your label. We do not work that way. Every private label order goes through sample development and fit approval first, because a garment you have not approved is a garment you cannot stand behind when a customer complains.

The first order and the repeat are different products

Development is a one-time cost. Once your pattern is proven and your sample is sealed, a repeat order skips straight to fabric and production — shorter, and priced differently.

This is worth planning for. Brands that treat the first order as a test and the second as the real launch tend to end up with a better product and a calmer schedule than brands that put their whole season into a first production run.

What we need from you, and when

The single most useful thing you can send early is your target price and target market, before styles are finalised. Fabric choice, construction and trim level all follow from it, and a range designed against a real price point survives contact with a quotation far better than one designed first and costed afterwards.

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Branding artwork can come later, but not much later — labels and packaging carry their own approval and production time. The detail on trim types, constructions and care compliance is on Labels & Packaging.

If any part of the range carries artwork you do not own — a licensed character, a sports mark, a collaborator’s brand — say so at this stage rather than at artwork handover. A licence brings a second approver into every sampling round and usually adds licensed hang tags and notices to the trim list, and some agreements require the manufacturing site to be disclosed or pre-approved before production starts. Licensed character artwork for pajamas covers what the agreement needs to say and what to send with the artwork.