Private Label Pajama Manufacturing

Private label means the product is yours. Your brand is on the garment, you own the customer, and the factory sits behind you rather than beside you. What we supply is the manufacturing: development, fabric, production and retail-ready finishing, run as one programme so you are managing a collection rather than a series of separate suppliers.

What a private label programme actually includes

For most brands the useful mental model is that a private label order is one project with four cost centres, not one line item:

• Development — patterns, fit samples, fabric approvals. Happens once per style and is the reason a first order costs more per unit than a repeat.
• Materials — fabric, trims, labels, packaging. This is where most of the unit cost sits, and where a target price is either met or missed.
• Making — cutting, sewing, printing or embroidery, finishing. Driven by construction complexity, not by how the garment looks.
• Finishing and packing — labelling, folding, bagging, boxing. Cheap to do in line, expensive to do again in your own warehouse.

Splitting a quotation this way is also the fastest way to find out where a price you do not like is coming from. There is a longer breakdown in what pajama manufacturing actually costs.

Where private label sits relative to OEM/ODM

They answer different questions. OEM/ODM is about who designed the garment. Private label is about whose brand is on it. Most orders are both — your design or ours, your brand either way.

The distinction that matters more commercially is against white label: buying an existing catalogue product and adding your label. We do not work that way. Every private label order goes through sample development and fit approval first, because a garment you have not approved is a garment you cannot stand behind when a customer complains.

The first order and the repeat are different products

Development is a one-time cost. Once your pattern is proven and your sample is sealed, a repeat order skips straight to fabric and production — shorter, and priced differently.

This is worth planning for. Brands that treat the first order as a test and the second as the real launch tend to end up with a better product and a calmer schedule than brands that put their whole season into a first production run.

What we need from you, and when

The single most useful thing you can send early is your target price and target market, before styles are finalised. Fabric choice, construction and trim level all follow from it, and a range designed against a real price point survives contact with a quotation far better than one designed first and costed afterwards.

Branding artwork can come later, but not much later — labels and packaging carry their own approval and production time. The detail on trim types, constructions and care compliance is on Labels & Packaging.